Content moderation for Marketplaces and Dating sites is the process of reviewing user generated content to ensure that it is aligned with the policies of your site. What you are aiming for is to curate the content users create so well that your site always meets the needs of those browsing it. A profile with no photo or descriptive text might for instance be a good thing to reject, because for people looking to find love, that profile is clutter and ends up wasting valuable time, that would have been better spent on finding the one.
On a marketplace, duplicate listings or posts with no pictures or product descriptions are great examples of content that should be rejected. If too much information is lacking or repeated listings become irrelevant and end up just cluttering search results taking up space that could have been filled by more relevant ads. Whether or not you are monetizing transactions it is obvious that connecting consumers with relevant services or products every time is extremely important. Quality and Trust — Main Growth Stage Drivers for Marketplaces and Dating Sites When it comes down to it, content moderation is really about two things: Quality and Trust And as it would happen, these two concepts facilitate the two main objectives of a marketplace in the growth state: Content Quality Why is quality important for a startup marketplace?
In Airbnb was having no success penetrating the New York market. After looking into the issue they found the cause to be low quality pictures. They solved it by going door to door taking professional pictures of as many of the listings in the area as they could. In one month they doubled their revenue in New York. What does this teach us? Quality content on marketplaces matters. And the importance of quality is not just limited to pictures, it matters for text, content relevancy and the user journey as well.
User Trust Building trust has always been a key component in business, but in the digital landscape it matters even more. Since consumers are not interacting with a physical human being, but a detached username peddling promises they have no real way of building trust with the person on the other end. Online marketplaces and dating sites have tried to solve this dilemma in many different way ranging from review systems to requiring users to connect their Facebook page for added authenticity.
In most cases however it all comes down to the level of trust a marketplace or dating site can inject into their brand. If a site can keep scammers away and removes illegal and unwanted content before it reaches their users, then the experience of surfing that site will feel safe. When users feel safe, they will feel more comfortable purchasing from and interacting with strangers leading to a better user experience on your site. The key to keeping your site clean and safe is moderation and while it may feel like a strain on the budget, remember that quality content creates trust and without trust you will not be able to build and maintain a loyal user base.
How Should Startups Decide What to Moderate and Which Moderation Method to Use? Okay so we can all agree that moderation is one of the cornerstones to building a successful marketplace or dating site. Analysts provide estimates for various aspects of a company's operations, including its net income, earnings per share and revenue. The consensus estimate, which is the average of the provided figures, is then used as a benchmark come earnings season. If a company surpasses estimates, that's a positive earnings surprise and can boost a stock.
On the other hand, missing estimates is a negative earnings surprise and can tank a stock. Just look at Twitter TWTR. Below is a list of online dating stocks and analyst estimates for their next quarterly earnings and revenue. Click on the interactive chart to view data over time. DATE , Earnings , Analysts , Financials: Operates an online dating platform in the People's Republic of China. Average earnings estimate for Q4 Average revenue estimate for Q4 LOV , Earnings , Analysts , Financials: Provides online personals services in the United States and internationally.
Spark's portfolio includes ChristianMingle. MTCH , Earnings , Analysts , Financials: Market cap at 2. Average earnings estimate for Q1 Average revenue estimate for Q1